In the midst of the inauguration ceremony and the inaugural balls did you happen to catch this new Starbucks commercial? Starbucks launched a new grassroots campaign to get people to volunteer in their community for a more sustainable environment. In the commercial they ask the audience, "Are you in?" This is very similar to our slogan, "Are you IIN?" How cool!
While Starbucks has received criticism throughout the years, I commend this new campaign. Think of what your neighborhood would look like if everyone volunteered five or more hours to make it better. Starbucks is partnering with HandsOn Network, a national nonprofit that inspires people to take action that changes the world, for the campaign.
Here are some great lines from the Starbucks commercial that I think ring true to making a difference:
“Come on everybody. We can do it.
Let’s all join together every woman and man.
And lend a hand all across the land. Join in.
Together we’re moving forward to a brighter day.
We have the tools and the skills and we’re capable to change the world and to make it more sustainable.
Together we are strong and our bonds are unbreakable. If we act bold we can attain the goal.”
Are you IIN?