Over here at Integrative Nutrition, we’ve been seeing the ripple effect for some time, and now the media is beginning to take note of our global wellness movement. Case in point: an article in Men’s Journal titled “The Rise of the Health Coach.”

The piece unpacks why Health Coaches are so essential in our current medical system, and the impact they’re beginning to have on how doctors interact with their patients. Specifically, while doctors continue to own the role of diagnosing diseases and prescribing medicines, Health Coaches are increasingly tasked with helping patients implement daily lifestyle changes.

This underscores the point Dr. Oz made in his recent interview with Integrative Nutrition founder Joshua Rosenthal, that Health Coaches need to function as an added layer between doctors and patients.

Dr. Frank Lipman, an Integrative Nutrition teaching expert, is quoted in the article, explaining that “most of the problems people go to their doctors for are chronic, lifestyle-related questions, and doctors don’t have the time to treat them. Health Coaches can give patients specific recipes and hold their hands.”

The piece goes on to explain just what Health Coaches are and the powerful impact they can have on clients, and highlights Integrative Nutrition as a “prominent” center offering a Health Coach training program.

As more and more people awaken to their need for Health Coaches amid the global health crisis, it’s inevitable that publications like this will begin to call out the trend, and for insurance companies and employers to respond in kind. One company mentioned in the article, Humana, now offers on-site Health Coaches as part of their benefits packages.

The result of the rise of the Health Coach? Healthier, happier people. As one Health Coach client is quoted as saying in the article, one of the greatest things about Health Coaches is that they are like “an advocate for your well-being.”

How do you advocate for your own well-being and the well-being of others? Share with us in the comments below or on Twitter @NutritionSchool